Pressure

I love being held accountable. 

12 years ago I told a peer of mine how excited I was about the implications I could make out of the digital tide headed our way.  Transparency and Accountability.  Because there are so many factors involved in pulling off a digital marketing effort attention to detail is critical. 

I'm encouraged to see a multitude of articles lately that discuss the same issues.  You can find one in particular that I really enjoyed.

Thank God for the Recession

Our industry is under tremendous pressure - as much as it hurts, it's good pain.  We're thinking more strategic, being more innovative, focused more on the customer making sure our engagements are relevant and meaningful.